Sales Management Software for your business

According to statistics provided by Business.com, 83% of small businesses that use CRM experience a positive return on investment, which indicates that the use of sales management software solutions provides entrepreneurs with a favorable chance. However, surprisingly, data illustrate that only 26% of small and medium-sized businesses realize this and incorporate CRM systems in their technology stack. What does this statistic mean?

Firstly, almost three-quarters of small businesses don’t understand that CRMs realize their customers’ needs and intends, and therefore, are not able to satisfy them. Secondly, more than 75% of SMBs tend not to have real data and insights on their customer interactions and behaviors, and act intuitively rather than develop a long-term sales strategy.

This is not what a truly efficient business should look like. So let’s explore some of the best sales management software solutions for SMBs in 2025.

Essential Features of Sales Management Software for SMBs

Before we start exploring the best software solutions, let’s discover the basics: what are sales management software, and how do they help small and medium-sized business boost their sales?

In a nutshell, a sales management software solution is an advanced digital system that enhances your CRM. CRM refers to Customer Relationship Management. CRM is all about a strategic approach in terms of customer interaction management. Also, it plays an important role in tracking sales opportunities and building lasting relationships.

The key function of any CRM system is to provide a centralized platform for storing and accessing customer data, enabling businesses to streamline their sales processes and make sure their clients are satisfied with what they get. Customer satisfaction is your key goal, and statistics from Intercom say that 78% of buyers expect constant interaction.

A good sales management system also includes sales pipeline management features that help businesses visualize the sales pipeline, using which they can monitor the progress of deals, identify potential pitfalls, and take proactive steps to close more deals. In simple words, it’s a visual guide to success, using which one can:

• Monitor the movement of deals through different stages of the sales cycle.
• Pinpoint areas where deals are getting stuck and take action.
• Estimate future revenue based on the pipeline's current health.

Sales management tools also contribute to sales automation, which can significantly reduce the time spent on repetitive tasks, allowing sales teams to focus on building relationships and closing deals. Such features enable businesses to automatically capture and qualify leads from various sources, create personalized email campaigns to nurture leads and customers, and set automatic reminders to follow up with potential customers and clients.

How Sales Management Software Helps Build Data-Driven Roadmaps

One more important feature of a sales management software solution is an efficient analysis that enables managers to make data-driven decisions. They can track key metrics like revenue, conversion rates, and average deal size. Based on this, they can compare whether a period was successful and understand if some processes need change. It also allows you to spot patterns and trends in customer behavior to optimize your sales strategies. Valuable historical data helps you predict future trends to plan your budget more efficiently and determine more realistic goals.

A CRM system facilitates seamless collaboration among sales teams, ensuring everyone is aligned on goals and working toward a common objective. According to pipelinecrm.com, adopting CRM can boost sales productivity by 34%. And it's obvious because collaboration becomes simpler and more efficient when every team member has access to and shares customer data, sales activities, and notes.

Overall, a good sales management system is an essential tool for every business, regardless of size. Now, let’s learn about the best solutions in 2025.

Top Sales Management Software Options for SMBs (With Features, Testimonials, and Pricing)

HubSpot

HubSpot is a multifunctional sales management solution that gained extreme popularity among small startups thanks to the availability of the free version. HubSpot features marketing, sales, service, content, operation, and commerce solutions. Sales Hub, for example, gives you all the insights about sales workspace and streamlines deal management. You can also use AI-powered solutions that generate sales leads, and marketing content, store and synchronize sales data, and scale the customer success rates.

However, as we can see from this review on Trustpilot, most of HubSpot’s robust features are not available in the free version. For small teams, there are 3 more pricing plans, other than the free:

• Marketing Hub Starter — $15 per month;
• Starter Customer Platform — $15 per month;
• Marketing Hub Professional — $800 per month.

Zendesk

Unlike HubSpot, Zendesk focuses mainly on sales and customer relationship management rather than on marketing and content management. Therefore, it features a bunch of useful analytical tools. Probably, Zendesk is the easiest-to-use sales management software when it comes to sales pipeline visualization. Also, it has a very user-friendly interface for deal progress tracking, which allows one to spot current trends and, based on them, create detailed reports about the sales team’s performance.

Users of g2.com ranked this platform with 4.3 stars. User-friendly interface and simple use are their favorite features.

Zendesk doesn’t offer a free version. It has 3 pricing plans:

• Sell Team — $19 per month;
• Sell Growth — $55 per month;
• Sell Professional — $115 per month.

The cheapest plan gives access to a customizable sales pipeline, email and calendar integrations, task and appointment settings, call tracking, pre-built sales dashboards, and robust APIs.

Salesforce

This is probably the most popular CRM tool right now. Salesforce is known for its advanced analytics and high level of customizability. Users also praise the software solution for its forecasting features and large storage of data. It also gives you customizable sales pipelines and dashboards that can be tailored to the specific needs of your business. This makes the workflow more automated and provides businesses with greater versatility.

At the same time, we cannot omit the fact that Salesforce’s sales management solution is rather costly for small businesses. The lowest pricing plan is $165 per month. Access to the Unlimited plan opens at $330 per month, while the Einstein 1 Sales tier is available at $500 per month.

Although Salesforce has 8.5 out of 10 stars on TrsutRadius, expensive pricing is what seems to be the biggest concern for its users.

Trends in Sales Management Software for SMBs

• AI-powered sales automation

  • More and more sales management tools start implementing AI-driven solutions. AI and ML capabilities enable them to quickly analyze customers’ behavior, compare data, and suggest what steps should be taken to enhance sales. Also, AI-driven solutions can automate the process of customer interaction, which might enable shorter response times and higher levels of customer satisfaction.

• Mobile-first sales management

  • These days, it’s important to be able to track data on the go. By incorporating their sales management solutions into user-friendly mobile apps, CRM systems will enable sales team members to instantly access the relevant data, identify potential pitfalls, and develop productive strategies without the need to access their computers.

• Integration with other tools
  The deeper sales management tools are integrated with other solutions, the better for the businesses. Modern CRMs increasingly integrate with email marketing solutions, which allows them to automate email marketing. They might also explore the field of social media to get a better reach to their target audiences.

What’s Next? 

So, if you are looking for a cheap and easy-to-use sales management solution, Zendesk is your best option. However, if you strive for better customizability and broader access to valuable insights, you might need to opt for more expensive pricing plans from HubSpot and Salesforce, which are multi-oriented platforms.

Whatever your choice, you need a highly efficient sales management software solution for your business to remain competitive. So make a well-thought-out decision and satisfy all the needs of your startup for the customer management and lead generation with the most robust tool.